Cwims is a culinary brand specializing in authentic Bakmi Ayam from Bintaro. Known for its Halal MUI certification and strong community engagement, the brand focuses on delivering high-quality, accessible comfort food while maintaining an active and relatable digital presence for noodle enthusiasts.

Freelance Content Writer

Fulltime: July - December 2021

Managed Social Media: Instagram

Handling Clients: Content Writing, Social Media Strategy, Trend Analysis, Photography

Objective

To drive brand awareness and audience engagement through consistent, trend-driven storytelling, ensuring Cwims remains a top-of-mind choice for Halal-certified Bakmi in the Bintaro area and beyond.

Approach

• Developed and managed a high-frequency editorial calendar, producing daily content for six consecutive months to maintain peak brand visibility.
• Authored engaging copy for social media posts, focusing on humanizing the brand and highlighting its Halal MUI certification to build consumer trust.
• Monitored and integrated the latest social media trends and viral "best practices" to keep the brand's aesthetic and tone fresh and relevant.
• Streamlined workflow by utilizing social media management tools for scheduling and tracking post performance, ensuring a 100% on-time publication rate.

Results

• Consistently published 30+ pieces of content per month, maintaining a daily posting rhythm that significantly boosted profile visits and brand recall.
• Maintained a cohesive digital identity for a growing community of over 11.8k followers through proactive engagement and trend-aligned content.
• Optimized content strategy which contributed to increased organic reach and solidified the brand's position as a leading local culinary favorite.

1. Thematic Research
I look into every detail related to the monthly theme to make sure the content stays relevant and hits the brand’s goals.

2. Trend & Reference Mapping
I find the latest trends and creative references that fit the theme, ensuring our content stays fresh and stands out.

3. Editorial Strategy & Planning
I compile all research and ideas into a structured Content Brief. I buildthese into editorial plans for 2-week or 1-month cycles based on the SOW.

4.  Approval & Creative Handover
I present content ideas to client for internal approval. Once the client's sign-off, I provide detailed visual briefs to the design team for production.

5. Deployment & Scheduling
I do a final check on all assets and schedule the posts. I handle this directly on the platforms or through Meta Business Suite.

A brand specializing in Bangka-style noodles. Creating content for this brand taught me a lot about crafting engaging material to promote a single product: Bakmi. I developed various gimmick-driven
and gamified content pieces, along with appetizing photos. Unfortunately, when I was managing this brand, Instagram Reels wasn't available yet, limiting my ability to create trendy video content.

*Selected Works. Click the image to view the full content.