Rentalworks is an IT asset lifecycle management company that provides flexible leasing solutions for business technology.
They help organizations optimize their hardware costs by offering "Device-as-a-Service" (DaaS) for laptops, desktops, and other essential office equipment.
Content Pillar
Education: Insights on IT leasing benefits, lifecycle management, and maximizing business ROI through smart asset choices.
Showcase Services: Highlighting hardware variety and seamless maintenance services to position the brand as the ideal business partner.
Entertainment: Lighthearted takes on office life and tech struggles to build relatability with professionals and decision-makers.
Audience: Business Owners & CEOs, IT Managers & Procurement Officers, Startups and established corporations (SES A/B),
Professional workers seeking efficient, hassle-free hardware solutions.
*Selected Works. Click the image to view the full content.
1. Deep Dive into the Client’s Brief
I analyze the client’s core message, key highlights, and USP to ensure the creative direction aligns perfectly with the brand’s business objectives and expected output.
2. Audience Research & Empathy Mapping
I dive into the audience's "pain points." By understanding their daily challenges, feelings, and needs, I can position the brand’s product as the ultimate solution to their specific problems.
3. Trend & Competitor Benchmarking
I explore for inspiration across similar industries and cross-brand benchmarks. By monitoring current social media trends and competitor movements, I identify high-performing content topics that will resonate with our target community.
4. Editorial Strategy & Planning
Developing structured content calendars (bi-weekly or monthly) tailored to the SOW, ensuring consistent storytelling across all pillars.
5. Creative Handover & Execution
Once the AE secures approval from the Content Lead and Client, I create specific visual and copy briefs for the design team to execute.
6. Deployment & Scheduling
I oversee the final quality check and manage distribution via native platforms or Meta Business Suite to ensure timely, high-impact posting.
Biore Guard is a specialized personal care line from KAO that focuses on advanced skin protection and hygiene.
It is designed to effectively eliminate germs and bacteria while keeping the skin healthy and moisturized, making it a household staple for family health.
Content Pillar
Education: Clear, practical info on skin hygiene and the science of how Biore Guard kills germs while keeping skin soft.
Entertainment: Relatable, lighthearted insights into daily bathing habits to build an emotional connection with busy moms.
Momspiration: Combining expert medical perspectives with real-life family concerns to empower moms with doable hygiene actions.
Audience: Moms / Primary Caregivers, Health-conscious families. Demographics: Spans across parents of young children (germ protection) toactive individuals (body health).
*Selected Works. Click the image to view the full content.
Epilog Creative is a Jakarta-based digital marketing agency dedicated to brand growth through storytelling, content creation, and intelligent digital strategies. Services include social media management, creative production, performance marketing, and AI solutions. The core mission centers on connecting businesses with people through impactful communication and a human touch.
Content Writer
Fulltime: August 2021 - Present
Managed Social Media: Instagram, Facebook, LinkedIn
Handling Clients: Content Writing, Social Media Management, Instagram Ads Creative, Live Report
Objective
To humanize brand presence through strategic storytelling and organic content, transforming corporate messaging into relatable,"scroll-stopping" narratives that drive community engagement and brand loyalty.
Approach
Results
Polytron is a leading Indonesian electronics brand known for its innovation and durability.
From high-quality audio-visual systems to home appliances, Polytron provides locally engineered technology that competes with global standards.
Content Pillar
LIVE (Elevating Everyday Life): Focuses on the functional benefits of products, highlighting how they create a more comfortable and organized home environment.
LAUGH (Bringing Joy to the Home): Showcases the emotional and fun side of using tech, using relatable and humorous content to enhance home entertainment.
LOVE (Building Meaningful Connections): Centers on deeper emotional resonance, focusing on how products help nurture relationships and support family milestones.
Audience: Tech-savvy homeowners, Families looking for home efficiency, Audio-visual and lifestyle enthusiasts.
Demographics: Ranging from young professionals (Smart Home) to established families (Home Comfort).
*Selected Works. Click the image to view the full content.
Content Pillar
Srikandi: Professional wisdom and personal inspiration from JNE’s female workforce.
Armada: Unique insights into JNE’s destinations, including local landmarks and culinary gems.
Game Si Joni: Weekly interactive games and giveaways to drive engagement and loyalty.
Jumat Berkah: Animated stories centered on Islamic values and moral lessons.
Sukacita Minggu: Reflective animated storytelling based on Christian and Catholic teachings.
Audience: General Public & Online Shoppers, Small to Medium Enterprises (MSMEs).
*Selected Works. Click the image to view the full content.
Raine Beauty is a conscious makeup brand founded by Raisa Andriana that focuses on "celebrating self" through clean and sustainable products.
The brand emphasizes effortless beauty with formulas that are kind to the skin and the environment.
This was the first beauty brand I managed on social media. My responsibilities included creating the social media plan, which covered topics, visual copy, and reference visuals. I handled the Instagram feed and stories for this brand. I had a great experience working with this brand, especially meeting the founders of Raine Beauty, Raisa and Ruskha. Additionally, I participated in various offline activities such as beauty festivals, community events, and campaigns for new Bepanthen products, including #PlaywithYourShade for the launch of Raine Beauty’s new blush color, #LoveAtFirstDrop for the foundation launch, and #SetYourDay for the setting powder launch.
Content Pillar
All About Raine: Deep dives into the brand’s product line, highlighting key features, swatches, and the story behind each creation.
All About Conscious Beauty: Educational content on clean ingredients, sustainable practices, and the importance of mindful beauty choices.
All About Lifestyle: Relatable content connecting beauty routines with daily habits, self-care, and the aesthetic lifestyle of the modern individual.
Audience: Beauty enthusiasts & makeup lovers, Conscious consumers (Eco-friendly & Clean beauty), SES A/B+ women,
Gen Z and Millennials who value self-care and aesthetic branding
*Selected Works. Click the image to view the full content.
Bepanthen is a world-renowned skincare brand specializing in skin healing and protection.
Trusted by medical professionals and parents alike, it offers specialized formulas for delicate skin recovery, from infant care to tattoo aftercare.
This was the second baby product brand I managed on social media. The role taught me to create highly effective and engaging copy within the constraint of only 10 words per slide. This unique challenge not only made the work enjoyable but also helped me expand my vocabulary and develop the skill to craft succinct, compelling messages.
Content Pillar
Baby’s Care: Essential guidance on maintaining daily skin health and hygiene to prevent irritation before it starts.
Merawat Kulit Baby (Caring): Focused tips on nourishing and strengthening the skin barrier for long-term comfort and protection.
Mengobati Kulit Baby (Treating): Expert advice on effectively addressing diaper rash and skin redness with safe, soothing solutions.
Parenting Hacks: Practical, time-saving tips for new parents to navigate daily childcare challenges with ease and confidence.
Audience: New parents and primary caregivers, Health-conscious families with infants and toddlers, Moms seeking expert-backed solutions for sensitive baby skin.
*Selected Works. Click the image to view the full content.
However, it's important to note that Commonwealth Bank no longer has its own Instagram account, as it has merged with OCBC,
and therefore I am unable to provide links to any previous Instagram posts.
Services:
Providing a comprehensive ecosystem of digital banking, wealth management, and specialized financing solutions:
CommBank Mobile, CommBank SmartWealth, AusStudent, CommBank Bonus Saver, Bancassurance, CommBank GoalSaver, KPR CommBank Mobile
Audience: Tech-savvy young professionals and digital savers, Investors and high-net-worth individuals (SES A/A+), Students and parents
focused on international education, Families seeking home ownership and long-term protection.
*Selected Works.
MFMW is a contemporary modest fashion brand that focuses on minimalist, high-quality staples for women. Their designs emphasize comfort, versatility,
and elegance, catering to the modern woman who values understated style.
Creating content for this brand has been truly enjoyable because of the variety of formats I could explore, such as fashion tips, aesthetic photos,
"steal her style" segments, and even memes to promote ongoing deals. I genuinely love producing content for this brand.
*Selected Works. Click the image to view the full content.
Cargill is a global leader in agriculture, food, and industrial products. They work behind the scenes to connect farmers with markets and provide essential ingredients
to the world’s food manufacturers, emphasizing sustainability and food security.
I manage content for a multinational company, where I create materials related to activities at Cargill Indonesia, such as the HR Asia Awards, webinars, International Women's Day events,
and more. Creating content for this client helps me improve my English because all the content I produce is in English.
*Selected Works. Click the image to view the full content.
Vita Flow is a brand dedicated to supporting the breastfeeding journey through innovative and safe nursing products. They focus on providing practical solutions that help mothers
store, manage, and feed breast milk with ease and hygiene.
My first experience with a baby product brand involved creating content targeted at mothers, despite not being one myself. To effectively connect with this audience, I conducted extensive research
on parenting topics and related issues in addition to the Vitaflow products. This strategy significantly improved engagement and interaction on social media.
*Selected Works. Click the image to view the full content.
Tokoko is a digital platform designed to help MSMEs create their own online storefronts quickly and easily. It empowers small business owners to manage orders
and inventory through a simple mobile interface, primarily focused on social commerce.
Managing content for a specialized business tool meant mastering the art of the 'niche hook.' Facing low initial market awareness, I leveraged Tokoko's mobile-first interface to create relatable, social-commerce-driven content. I focused on high-frequency testing—utilizing everything from trend-jacking to memes—to find the right pulse for small business owners in a crowded digital marketplace.
*Selected Works. Click the image to view the full content.
